Instead of saying that you have graduated from a prestigious university, say e.g. that you have opened a bakery to attract the woman of your heart who loves cakes.
Select an appropriate time
Explain the journalists why you are offering your product now. Instead of sending descriptions and photos of your products, rather tell the story of your customers. Explain how you want to help them in their current situation.
Do not talk only about your successes
Journalists as well as their audiences are more interested in the obstacles you had to overcome than in your statement that everything has always gone smoothly. Be honest and say that everything has not been so problem-free.
Shock
Support your idea by anĀ unconventional public event. Step out of stereotypes.
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Article source Entrepreneur.com - website of a leading U.S. magazine for entrepreneurs