Have you ever wondered why some people are able to make things so attractive for others, while if you or someone else does it, it is not so "sexy"? Would it not be nice, if your evaluation surveys could evoke a "radiant aura" and promoted your leadership efficiency.
Jonah Bergerin his book "Contagious" deals with the study of "social epidemic", why certain products, ideas or behavior catch on or are so popular. After decades of research he finally came up with six basic principles of attractiveness which were published on the Leading Effectively website. These principles were applied to evaluation surveys as part of leadership development programs. What are those principles?
1. People participate in activities that look good
To conduct an effective survey, you must obtain valid answers from the most relevant respondent sample. Use one of the many online platforms available to increase the social value of your survey including new rating tools such as a graphical slider or order of options.
2. Mental links to previous ideas trigger a course of action
If you use specific leadership models or recognizable graphics, previously presented during the training program, in the survey you can trigger the idea of the importance of the content and its meaning.
3. Interesting content encourages people to share
Consider a picture of the participants joined in a meaningful and thoughtful activity. Who does not appreciate seeing something that reminds him a positive experience?
4. Sharing feedback enables interconnection
This allows individuals to communicate with each other and to collectively evaluate their experiences of the program. Try to use these private experiences to create something that will be publicly accessible, such as LinkedIn forums.
5. Practical tips beyond the program content are useful
Provide post-program resources that can help participants beyond the content of the survey, for example how to improve their financial situation, health or personal life. By expressing your support of participants beyond the program itself you will motivate them to complete future evaluations. Tell them that only a few minutes of their time will help them improve their experience with the important agenda.
6. Stories with social, emotional and practical value increase attractiveness
Telling stories which contain important valuable information, help the respondent in decision making. You may try to link a thoughtful informative video featuring someone who already went through the program and can share his experience and results.
-bn-