Many companies have an accountant, corporate lawyer or insurance consultant. But often they lack a sales adviser. Are you one of those companies? The server topsalesworld.com points out that the question should not be whether to include a sales expert in your business or not, but rather what type of expert it is good to choose. The following list may help you.
1) Trainer
(S)he focuses on skills training. Training is usually prepared in advance. Its quality does not depend only on the content: the ability of the trainer to engage a group is also important.
2) Consultant
This may be a former vice president of a sales company. (S)he focuses on, for example, roles and strategies.
3) Strategist
(S)he plans the sales strategy and provides services needed for a more effective performance.
4) Coach
(S)he usually skips most of the above and specialises in person-to-person coaching.
5) Writer
(S)he can write about different sales topics.
6) Speaker
(S)he can speak engagingly about sales topics, which are her/his specialisation. Both writers and speakers should be authorities in their fields.
7) Sales development expert
(S)he focuses on sales organisation as a whole rather than on one specific area.
8) Expert "all in one"
(S)he is good at all the above - from comprehensive diagnostics to complete solutions.
Have you already chosen someone? You should. It´s worth it. Don´t forget that every adviser is different. Her/his ability to help you is connected with previous experience: it depends on the industries and customers (s)he has worked with. If you already have such a person, make sure (s)he is appropriate for your requirements. (S)he has to understand your issues and be able to solve them effectively.
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