There is a striking difference between successful and failing businesses: unlike those that soon fold, successful businesses have managed to embrace modern technology. Today, technology is the heart of almost every business - and not only the heart but also the veins. No successful project can reject new and up-to-date technologies, which is why you need geeks.
Being a business that actively uses technology means much more than just having e-mails and IT systems installed on the company’s notebooks. It is more about embedding technology into the DNA of whatever your business is. What you should use can be abbreviated as SMAC. And what are the most important questions connected to each of these four letters? The bmmagazine.co.uk website suggests the following:
Social
Customers are people and as such they like to talk and communicate. Do you listen carefully to what is being asked and what is wanted? Do you modify your offers accordingly?
Mobile
Can your customers purchase your product using their mobile phones and tablets? Are your crucial business applications, data and contacts safe? Do your workers know how to use them effectively?
Analytics
Do you use the available technology to spot patterns, trends and evolution of your customers' behaviour? Do you gain important market insights and do you know what the real source of most of your sales is?
Cloud
Do you use cloud software and applications? This solution also allows SMEs the opportunity to get software of enterprise quality. When software runs on the internet rather than on your own physical devices, there are considerable improvements in the areas of efficiency and cash flow.
The final question is: How can you navigate the amount of new, modern technology which is available? You need geeks in senior positions. You need them because they understand technology and are able to implement it.
-jk-