How do you get others to remember your presentation? You can take advantage of short phrases, the simpler the better. The best example of how simple a simple slogan can work is “Yes, we can”. It doesn’t matter what you think about President Obama’s political opinions, but this slogan accounts for a great deal of the popularity he enjoys. What is good enough for a president should be good enough for the rest of us. Be careful though. The following tips can prevent you from choosing a too tricky, complicated and ineffective phrase, claims the presentationmagazine.com website. Focus on clarity, cadence and emotions.
The power of simple slogans
It is always risky that you will appear to be a little bit patronizing or your audience may get the impression that you view the topic in a way too simplistic a matter. However the beauty and emotional power of a catchphrase stems from its ability to capture the idea of your whole presentation in one short sentence.
Instant win – When you want to create a slogan that works, it has to have instant appeal. So no complicated syntax. People also have to be able to say it easily, so be careful about the diction of your catchphrase.
Cadence – It is the way the music of your catchphrase ends. It ends, not just fades out.
Clarity – Your phrase should not have a complicated, vague meaning. Its meaning should be obvious.
Emotional impact – You can achieve this when you make a reference to something everyone has experienced in life. Take advantage of what is already in the minds of your audience.
Make it memorable – It could be rhyming or there might be some alliteration employed. Give it a sound pattern. Try e.g. to use three words because three things are always easy to remember; we like this number.
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