Social media recruitment saves money. That is why you, as a manager who is looking for a new employee, should take an occasional look at social networks, according to the bmmagazine.co.uk website.
Connect with others
It is good for both your own personal reputation and your team to be in contact with others. If you connect with many people on social media, there will be plenty of possible candidates for any vacancy that might appear in your team or department and you can easily contact them. Some networks enable the importing of e-mail addresses so connecting with people you have already met or have some history of mutual communication is a straightforward matter. It is also good to ensure your current employees follow you on the network: employee referrals are excellent when you need to find someone to join your team.
Engage and be active
Having followers on social media is mostly pointless unless you have something to share with them. In short, you must have something to say. You might organise your posts in an editorial calendar to be shared with your contacts. Of course, if a hot topic suddenly appears, you can deviate from your calendar; however, in order to be a regular and engaging contributor, you need to stick to some kind of time plan in order to avoid any long silences.
Content is key for building your personal brand
Your posts should generate interest and also engage your followers. You can include links to company blog posts, industry news or anything that is somehow connected to your profession and your company. Remember that it is necessary to apply and comply with all the rules that your PR department considers necessary.
Need new hires? Consult HR
It is important that the transition between social network interactions and application process of your company is smooth. Fortunately, there are tools for creating online career pages. So ask your HR colleagues for help in exploiting the possibilities available to your audience on social networks.
Read more about using social media in recruitment in our Social networks section.
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