Future of real estate markets (2/2): Systemic value chain

The provision of new human-centred urban services unlocks new value. These new services will improve the quality of life, the environment and also the sustainability of the land. Agreements with utility companies reduce the operational expenses.

The previous article showed what the traditional value chain in real estate looks like. Now let’s see what can be done differently, like for example in Qatar, where a project to be finished in 2030 aims at managing all urban infrastructure operations from a central command centre.

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How can landowners increase the value of their land?

- They can seek agreement with stakeholders to share infrastructure, operations and data.
- They can add in their feasibility studies the use of new technology and collaboration between stakeholders, which would optimise the CAPEX and OPEX in the long-term, according to the INSEAD business school.

The master developers can:

- Focus on defining a detailed systemic urban strategy
- Deploy "Internet of Things" technology in the infrastructure
- By leveraging the data from the infrastructure, set up new revenue streams

Sub-developers could:

- Reduce duplication in data collection, in collaboration with the master developer
- Develop a collaborative concept of operations

Sub-developers could also generate new revenues through new services. They could then institute innovation business models bridging multiple areas such as transportation and commercial property. The end customers can also help by proposing new human-centred services.

-jk-

Article source INSEAD Knowledge - INSEAD Business School knowledge portal
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Future of real estate markets (1/2): Traditional value chain

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Future of real estate markets (2/2): Systemic value chain