Link your diversity and inclusion programmes with business goals

Intensive, cross-functional collaboration creates distinctive capabilities. If you want growth, you need to nurture the capabilities your company possesses. And in order to achieve this, you must take inclusion and collaboration seriously.

People with diverse sets of skills enable their companies to become extraordinary in fields of their interest: Apple wants to have great designers; IKEA wishes to sustain the expertise it has with the supply chain; Starbucks focuses on customer experience. No wonder these companies favour inclusion.

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You should also ensure that your team members will acquire the necessary skills to work effectively across various types of boundaries, according to an article on the strategy-business.com website.

Diversity and inclusion: the way to distinctive capabilities

Successful companies must be constantly building their complex capabilities because they need to be distinctive in order to define the identity of the company. That is the path to profitable growth which is sustainable – and there are no shortcuts.

In what fields are these complex capabilities crucial?

  • Designing and manufacturing products
  • Creating services based on identified customer needs
  • Effective collaboration with suppliers
  • Designing and creating experiences as well as engaging other parties

In order to distinguish your company from others, you must combine processes, organisational structures, technologies and, most importantly, also human skills and behaviours.

So any diversity initiative you are about to lead or set up must help you manage such diversity. If you are able to manage differences between people from various backgrounds, your company will be more attractive to skilled workers.

Some initiatives aimed at diversity and inclusion, unfortunately, are not interlinked with the company's strategy. Such a link must exist and should be explicit.

-jk-

Article source Strategy+Business - a U.S. management magazine
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