On the one hand, a growing number of companies use social networks in marketing, sales and customer service. On the other hand, they do not sufficiently educate the employees who communicate for them via these channels. This leads to problems such as loss of business opportunities and reputation.
The number of employees communicating via corporate social networks will continue to increase in 2017. Companies should therefore invest more in training their staff how to use social networks effectively for business and marketing purposes.
Other significant trends will appear in the second part of the article.
-kk-
Article source Inc.com - a U.S. magazine and web focused on starting businesses