Team activaton
Team work is the key to success. This applies even more when it comes to crises. The INC.com website suggests having an internal meeting and giving everyone a chance to speak when sales go down.
What do they see as a problem, and what do they think is wrong? Different points of view will help you explore the causes and possibilities that wouldn't necessarily occur to a person working individually.
Audit your offer
In times of dramatic decreases in sales, it's a good time to reconsider the whole basic concept of your product and the sales system. Markets keep changing, and what worked two years ago could be obsolete today.
Don't be afraid to delve into the depths of the very basics of the product you offer and the business strategies you use.
New customers and new target audiences
Maybe you're always looking at the same places. A frequent problem with many companies is that they keep using the same channels for generating leads, and these channels might go dry after a while, or at least the number of generated leads decreases.
Try to find new ways of reaching new prospective customers, and try to think about what target audiences you have neglected that you should now approach, and how you are going to engage them with your offer.
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