By expanding their network, they may get in touch with thought leaders in the industry. If you do everything properly, people will feel that the entire company supports the professional development of each individual.
Connected company
Employees who are active on this professional network are promoting their company at the same time. After connecting with all acquaintances (having their business card is sufficient for making a connection), you need to interact with them. Commenting, liking or sharing a few articles per day is enough. Every article or job advertisement by your company with which you interact will strengthen your company’s presence and impact, according to an article on the business2community.com website.
Share company content, showcase expertise
Employees in certain roles can share videos and graphics created by the company and this will be perfectly acceptable. Commenting on a new trend in the industry or something interesting that happened, say, during a conference, will also work well. By sharing useful insights and expertise you can attract an audience and help other colleagues connect with other professionals.
There are also many groups focused on a particular topic. By joining them your colleagues will acquire an easy way to find and get in touch with professionals in their industry.
There are many features on LinkedIn. Which ones you use depends on your company and its brand.
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