You need to tell the market that your product is here. And you also need to promote it in a consistent and intelligent way. The question is whether you should use an in-house marketing team or hire a professional agency. Read the following comparison and then decide: this is the advice of the business2community.com website.
In-house marketing team
What are the benefits of in-house marketers?
- They are familiar with how your business operates.
- They understand your vision and company culture.
- Your sales and marketing have a high chance of actually being aligned.
- Development opportunities for your staff.
In-house marketers can develop a really intimate knowledge of the company and its product. The alignment with the sales team allows for messaging and marketing campaigns that hit the spot.
However, in-house marketing also involves several limitations – mostly with regard to money.
- You need to have a decent budget to fund the hiring and training of marketing professionals.
- For an integrated marketing plan, you need multiple roles (social media, content production, SEO, PPC, messaging).
- In-house marketers are busy with their day-to-day tasks. Adding a new, large project may prove impossible to execute.
Marketing agencies
The benefits of marketing agencies include particularly the following:
- They have an expert on everything: every marketing subject or discipline is covered. They can develop entire strategies for you.
- They may execute campaigns quickly to help you deliver your business goals.
- They have the capacity to manage multiple marketing channels and tasks.
- They are better-equipped to provide resources quickly when needed.
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