Case studies
In this instance, it is about collaborating with your customers. By engaging them in close collaboration, they will become more loyal to you in the long run. Combine numbers and storytelling: such case studies are the best. Describe what you wanted to achieve, what you needed to change and who benefited from it. Document the transformation of your customers’ experience by introducing a new product or service. Show your customers you really care about them.
Guest posting
This is an ancient link-building technique. It can't form the basis of your content marketing but it is a nice addition. You can use it to build links leading to your website and tap into relevant audiences. All you need to offer are some valuable insights.
How to do it? Identify sites that are both authoritative (this is usually subjective, but there are some models you can use) and relevant for your business. For example, a car dealer may want to reach out to a car club website or a cosmetic surgeon to the website of a plastic surgeon association.
Once you have identified a good site, contact its marketing manager (or writer or editor). Propose some ideas for collaboration. Let them know what you can do for them. Otherwise, why should they accept a link to your website, which may lure visitors away from their own site? You may, for example, offer to share the blogpost to your huge social media audience or a link to the blogpost on their site from your own website.
Expert roundup
This is about gathering insights and quotes from several industry experts – always on the same topic. You can try looking up existing comments or ask for original insights. By involving industry experts, you create something new and compelling. This is the view from an article on the business2community.com website.
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