To test customer acquisition, the first few initial days of the campaign are the most critical. Acquire data as soon as possible in order quickly to define your final niche audience. This advice comes from an article on the business2community.com website.
Calculate lifetime value
Lifetime value is a prediction model of the net profit that the future relationship with a new customer will bring. Knowing the results according to this model will help you better to assess and define your niche, and to allocate money effectively.
Optimise your product pages
Optimise your acquisition funnel, beginning with ad spreading and ending with the purchasing process of your service or product. An optimised product page is crucial for successful conversions. Make your pages easy to navigate and user-friendly.