However, to create a strong lead magnet you must be willing to invest time and money. There is also the option of hiring a professional content creator. The key factor here is persuasive writing.
Once you already have your lead magnet, you need to ensure you have the attention of your prospects. You need to attract visitors to your website and pull them into your sales funnel. This is the advice of the business2community.com website.
How to do it?
- Have good landing page: Have a dedicated website with no distractions. The landing page should be separate from your main website. Have good copy and test key elements of the page to achieve best conversion rates.
- Pop-ups: Pop-up messages are annoying but at the same time they may be very effective. There are many tools available for displaying a pop-up to visitors.
- Send your lead magnet by email: You can always insert a link to your lead magnet in your direct mails.
- Blog posts: Create a post on the same topic as your lead magnet. Then place the link to it in the post body.
- Social media posts: Promote the key benefits the reader will gain and use them to promote your lead magnet. You may also target online communities via Facebook groups and hubs such as Quora or Reddit.
- Influencers may be helpful: Focus on people whose opinion your prospects care about. Reach out to leaders of industry associations or editors of renowned publications. Recommendations from top executives work as well.
- Targeted advertisements: You may use paid ads, be they Google PPC or Facebook. What you need to do is be very specific in describing your target audience.
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