Let’s take a look at how to prepare an influencer marketing strategy.
1. Know your goals and target audience
First, take the time to understand your marketing goals and target audience. These factors are crucial for your decision to start collaborating with an influencer.
Goals: What do you want to achieve via collaboration with an influencer? It might be:
- improved conversion rate
- increased brand awareness
- expanding your e-mail list
You must have a goal so that you can measure whether being involved in influencer marketing is helping you achieve that goal. It will also help you select the best influencer for that particular goal, according to the business2community.com website.
Audience: You should know what customer personas are relevant for you. A persona is basically a list of crucial information about your target audiences. Only if you know your audience can you search for online influencers who share your target demographic.
2. Research influencers
Now you need to make a list of potential influencers. Look for blogs and social media accounts that focus on your niche, or at least have some connection to your industry.
This is easy: just search for target keywords on Google and social media, then compile a shortlist of possible candidates for your influencer marketing campaign.
3. Put together a proposal
In the proposal you return to your goals, on the basis of which you decide whether your collaboration should be a blogpost or a video. Social media posts come and go, so these may be better for promoting special, time-constrained offers.
Establish clear guidelines in the proposal. State your expectations, so that if you discover the collaboration just isn’t delivering results, you have something to fall back on.
-jk-