They have vision
People in outstandingly successful businesses know where they are heading. They have a clear vision that inspires and motivates all their employees – and sometimes even has the same effect on customers!
Strong vision is a meaningful picture of the future: it creates focus, direction and commitment. The result of this is that there are committed, motivated and effective people at every level of the company. This doesn’t happen by chance: it starts with a strong vision and is built by proactively working on a buy-in to the vision and values.
They are different
These businesses usually offer an unmatchable package of products and services. They nurture unique skills and practices that differentiate them from competitors. The difference is deliberately built and is often the result of going against certain norms and doing things others aren’t able to do, according to an article on the management-issues.com website.
They can orientate in a fast-moving world
Outstanding businesses always have things under control. Their leaders ensure staff have the information they need when they need it. They also use a format that is easily understood. The first necessary step is establishing key performance indicators that are relevant and meaningful. Another step is setting up systems for feedback (from customers as well as from employees and other parties).
They focus on customer experience
These businesses are easy to buy from and easy to deal with. They are consistent and all their staff are focused on customers. They ensure company systems and processes reinforce this customer focus. Outstanding businesses try to please their customers and exceed their expectations.
They are working hard to raise the bar all the time. By so doing, they are also building a brand that stands for something.
-jk-