No matter what your company's target audience, setting up a business page on LinkedIn should be a must, just like setting up a personal account if you want to connect with other industry professionals and business partners.
How to create a page
Before setting up a company website, there are a few things to prepare for and consider:
1. Your current profiles
What information do you share on current company profiles on social networks? You may save time by extending some of this information to your LinkedIn website. But be careful when copying texts: each network should have its own unique labels adapted to the nature of the community. Professionals use LinkedIn, whereas Facebook and other similar networks are more for fun.
You should ensure your brand is clear and consistent; your LinkedIn business page should also be fresh and unique compared to other communication channels.
2. Profiles of your competitors
It is always useful to check how your competitors are doing on a given network, so be sure to visit the relevant LinkedIn pages and make a note of all relevant information. What are your competitors doing well? What do they obviously lack? Do they use all the tools and features LinkedIn offers? Compare. How could your own LinkedIn page offer more?
3. Your communication goals
Before you begin, it's worth considering the aim of a company page on LinkedIn. Who are you specifically targeting? How can you use a platform that differs from other platforms to maximum advantage?
4. Your marketing plan
Your marketing plan should be consistent with the communication goals for your business page. Once you know what you want to get from the platform, you will be able to create a daily customised content plan. LinkedIn allows you to share a combination of images, videos, and other media with written content and shared posts, so be sure to include this diversification in your posting plan.
The second part of the article will focus on how to set up a business page on LinkedIn, step by step.
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