A thought leader is a person or an organization perceived as a recognized expert in a certain field. From the point of view of marketing, it is an individual who knows how to use his expertise to strengthen others' interest in his products and earn higher profits. Typical examples include high-tech companies or various consulting firms that regularly publish reports and news about their activities. They encourage people to discuss important things and provide recommendations. What you can do as an individual? Inc.com recommends the following steps.
Educate and advise
A thought leader does not show off spectacularly or seek to amaze others by using incomprehensible jargon. His aim is to create a debate about important issues and broaden the horizons of his colleagues and customers. That requires a thorough knowledge of his audience and the ability to communicate with specialists as well as with non-specialists.
Build an expert's position
From the perspective of marketing, you become an expert only when the public knows you. You should have at least ten years of experience, write articles, give interviews and speak at conferences. Customers and other people from your field will then turn to you themselves.
Learn to communicate well
The vast majority of thought leaders belong to the category of brilliant communicators who like to share their thoughts with others. They know how to get the attention of their audiences when giving speeches, and also via their blogs or social networks. If you have some gaps in communication skills, start working on it right now. You can learn and improve your abilities throughout your whole life.
Love your work
Every thought leader must have passion for his field and his work. Success can be achieved even if you do not like your field, but you can hardly become a thought leader. You should find an activity you love. Strive for more information, more news, more people. Thought leaders have a natural talent for sharing their enthusiasm with others and awakening their interest. So if you have passion for your field, you are on the right track.
-kk-