More than 800 million users on Facebook represent a great opportunity. However, if you watch the trends, then you know that in 2011, we have only seen the first cases where firms actually increased their revenues thanks to Facebook - primarily by increasing their ecommerce sales.
So what kind of campaign on Facebook can actually increase profits?
First it is necessary to carefully analyze how your customers buy. Accordingly, you can choose one of the following 5 strategies:
1. Ecommerce supported by Facebook Ads
The easiest way to get new clients is by perfectly targeted advertising on Facebook. The click leads users into your Internet store, where the user turns into a customer.
If you do not want to spend much time thinking up ideas for the fans, why not try this simple, yet efficient model.
2. Ecommerce supported by fan marketing
Marketing for fans means publishing sales offers directly into their news feed. For some reason, this way users respond better than if you organize a competition. New, well-segmented fans, can be acquired using Facebook ads.
3. Facebook ads to support email marketing
If your company excels in email marketing, then this option might just be right for you: advertising on Facebook can be targeted by 16 different criteria. As a result, you can convince users from your target group to give you their email address. Subsequent e-mail campaign will have a great chance of success.
4. Facebook ads and text messages
SMS marketing is not yet so popular, but SMS coupons have already proven successful.
The principle of this strategy is using Facebook ads to get new fans and then giving themthe opportunity to receive special offers/discounts by text message coupons.
5. Getting visitors to an ad-supported website
Tactics particularly suitable for bloggers, ie those who sell the contents of their site. The main source of income comes from advertising.
By creating a Facebook page you can get fans. Every time you publish a new post, you inform you readers about it on your Facebook page. That encourages them to visit your web site. And because web traffic is directly related to the revenue from advertising on the site, you can expect higher incomes.
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