According to a social marketing expert Scott Stratten, you just need to be average to succeed on social media - the others are much worse. IYou certainly don't need to be present everywhere, ie on all available social networks. Try to be the best wherever you decide to be.
Stratten was the opening speaker at the BlogWorld & New Media Expo - a three-day conference associated with a tradefair about everything that relates to social media and the Internet. If someone wants to be at least average on social media, according to Stratten they have to avoid the seven social sins.
- Gluttony. The biggest advantage of social marketing is engaging people. So if you send posts automatically, ie playing on quantity, without engaging the fans, it's as if you were not on the network at all.
- Pride. Questions such as: "What is your favorite product from our company?" are not very engaging. Talk about them, not about you. And do not delete all posts that are not entirely positive. That will only make be ridicule you, and that is probably not your goal.
- Sloth. Previously, you could say that you will get back to someone in X days, and it was okay. Social media changed this. If you don't monitor them regularly, it is better not to even be. If you don't have time, or you don't like conversations with people, just give it up.
- Greed. When you buy a number of fans, it does not mean that you are social. It's not about the number of people, it's about their engagement. If you want more fans and more sharing, offer better content.
- Lust. Do not ever post anything that you could not put on a billboard, or show to your mother or children. If there is an "accident" of such kind, address the problem straight, don't blame fans.
- Envy. Stratten puts self retweets here. There is no need to forward only messages where someone compliments you.
- Wrath. Social media empower people. And you have to respond, even if it is a problem or a complaint. If it is a provocation, you can delete it immediately. But it is necessary to react to constructive criticism, leave it on the media. It's away you show that you are on top of things and that you also care for such issues.
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