The best and the worst time for e-mail communication

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E-mail has its permanent place in marketing and PR. In addition, it is also a common communication tool for business partners and agencies. And it will stay like that in the near future. That makes the findings of a software company GetResponse even more interesting. It researched 21 million e-mails sent by their clients in the first quarter of 2012. The most interesting findings are the following:

  • Almost a quarter of e-mails are opened within the first hour of receiving. After that, the probability of opening and/or click-through decreases significantly.
  • The largest share of clicks occurs in the morning around 8 and 9 clock, and at 3 and 8 p.m..
  • Most e-mails are also open in the morning around 8 and 9, and in the afternoon around 3 and 4 p.m..
  • Most e-mails are sent in the morning between 6 am and noon.

The most effective time to reach customers is at a time when they normally check their inboxes. Preferably in the morning or early in the afternoon.

 

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