If we are to empathize with the target group, we must first be able to look at ourselves from a different perspective. In PR this is even more so, because this field provides communication with many different interest groups around the company. And do PR people know what others say about them?
There are jokes about every profession. Let's liven up the end of the year with a few anecdotes from the field of public relations. Maybe they will help us to get a better insight in order to become even better in our profession in the New Year.
Press Releases
How many people does it take to replace a bulb in the PR department?
Four. One to actually replace the bulb, and three more to identify the key message, and to write and distribute the press release.
Explanation of PR
What does a PR professional's wife do when she can't sleep?
She rolls over to face her husband and asks: "Honey, what is it actually that you do for living?"
Client work
A senior PR pro from an agency dies. Standing before the gates of heaven, she argues: "I'm too young to die, I'm just 45 years old!"
Saint Peter replies, "Really? According to our calculations you are 82."
The PR pro: "And how did you get this number?"
Saint Peter: "From you time sheets, of course."
Media coverage
Moses with his people runs through the desert persecuted by Pharaoh's troops. They stop at the Red Sea and see that they are trapped. "Anybody got any idea how to get out of this?" He asks hsi military advisers. One of them says, "We can't do anything now. If we had time, we would build barges, but it's already too late. Now we're doomed. "
No one else seems to have a solution until his PR advisor raises his hand. Moses wonders: "You? You have a solution? "
"Well, I'm sorry, boss, not exactly. But if you can get us out of this, I can guarantee you at least a double-page spread in the Bible. "
-th-