There is a difference between getting attention and holding the attention. And exactly this is the new criterion for ranking videos on YouTube. It now prefers video, depending on how long the viewer watches them, rather than by the number of clicks.
So how to increase engagement and rank your video on YouTube a little higher?
- Do not try to beat the system. Once you know how it works, it will change. Focus more on researching keywords for the title and on producing videos at regular intervals.
- Know your audience. Do not assume who your audience is and what they want to see. Research it.
- Clearly show why they should watch. No later than in 10 seconds, the viewer should know why they should continue to watch and what is in it for them.
- Plan and produce quality. Before filming, prepare a list of shots you need, story board, list the particulars of the scenes, and B-roll, ie. additional footage that will make the story go live.
- Be energetic. You will be more likely to keep the viewer's attention. Speak a little louder than usual, with more emphasis on non-verbal communication. All that can help.
- Take risks. If you are already sure who your target audience is, trust your instincts and take risks. You can show unconventional thinking and discover new ways of working.
- Beware of headlines and descriptions. If a super video lacks proper keywords and tags, people will not find it. Use the Google keyword tool to select popular expressions.
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