Cold calling is a complete nightmare for many people. So let's start by calling these phone calls "introductory" calls. They just serve to introduce yourself and your business. In order to succeed, prepare a plan in advance. Your preparation should include the following:
- A well-targeted list of contacts. Consider all segmentation and demographic criteria.
- Determining time frames when it is appropriate to call. Timing can be your trump card.
- Preparation of sales scripts, ie what you say, how can the respondent react and what to reply. It is not the exact words, but rather a preparation for different situations.
If preparation is not a problem for you, but you really fear the actual phone calls, the following 7 steps will guide you to how to handle everything quickly and smoothly.
- Prepare mentally for each call. If you are out with your mind, the other party recognizes it and will not believe you.
- Brush up your calling style. You can try to record a fictitious interview to assess whether you sound relaxed and natural. It's all about training and practicing.
- Create familiar atmosphere in your work environment to make you feel good.
- Use imagination. Imagine you are a potential customer looking for information. The phone call will then sound as if you are someone who wants to help the other.
- Watch your tone of voice.
- Make fast goals, such as 50 telephone calls in 150 minutes. Never make the impression that you have time to talk.
- Take a five-minute break after every 15th phone call. Stretch, have a drink, put on music. Only then continue with another 15.
-th-