E-mail still has its place in direct marketing. With respect to new media, however, it is necessary to modify it a bit. E-mail experts advise on Direct Marketing News, what the most typical mistakes are.
- Remember the channel changers. Aware that customers rapidly changing media used. Thus, they may purchase complete example using a mobile device.
- Do not give up data. E-mail response is not enough, try to get other forms of interaction with customers, eg by clicking.
- Do not write a book. Try to check your e-mail by reading it via your mobile phone. Is it possible and easy to comprehend?
- Remember the transaction messages. Confirmation and order dispatched e-mails generally have a high readership. Take advantage of this opportunity!
- Beware of shortcuts. Mobile devices can detect numerical data, addresses, and phone numbers. Try to see if your e-mail enables, for example, clicking on the order number to track the order, etc.
- Do not enter prices as images. Nor any other critical data. Many mobile devices are configured so that they do not upload images. So customers might not see anything of what you considered to be important.
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