Unnecessary words in press releases

Press release is an excellent marketing tool. But only as good as the words used in it. So look at the following tips on how to deliver a more "juicy" press release by omitting irrelevant phrases.

  1. "We are pleased to announce ..." Well, you would probably otherwise not write a press release. These are absolutely unnecessary words. Go straight to the point, do not be afraid to cut into the meat, so to speak.
  2. "We asked for input ..." That's obvious, when the reader sees quotes.
  3. "Best of its kind ..." A traditional advertising expression, but in itself, it does not communicate anything new. In addition, it may not be entirely true - did you have pass any tests? If so, then it's okay.
  4. "Rich experience ..." Common characteristics of most people, that says nothing about their actual knowledge. If you provide qualification, then this term is entirely superfluous.
  5. "For the first time in history ..." Even this is not usually true. Readers just use Google to find out how it really is.
  6. "Just in time for ..." In theory, a launch of product / service at the time of an event or holiday is much more interesting for the press. However, this phrase is a little too much advertising. Try instead, for example, "to celebrate" or "in honor of."
  7. "Once in a lifetime opportunity ..." Especially in tourism, this phrase occurs too often and it is not true. Unless you are offering a trip to another planet. Everything else can be repeated.

If a press release should stand out, it is necessary to avoid too frequently used phrases and clichés. Try to write simply and clearly - the result is much more effective.

 

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