Press release is an excellent marketing tool. But only as good as the words used in it. So look at the following tips on how to deliver a more "juicy" press release by omitting irrelevant phrases.
- "We are pleased to announce ..." Well, you would probably otherwise not write a press release. These are absolutely unnecessary words. Go straight to the point, do not be afraid to cut into the meat, so to speak.
- "We asked for input ..." That's obvious, when the reader sees quotes.
- "Best of its kind ..." A traditional advertising expression, but in itself, it does not communicate anything new. In addition, it may not be entirely true - did you have pass any tests? If so, then it's okay.
- "Rich experience ..." Common characteristics of most people, that says nothing about their actual knowledge. If you provide qualification, then this term is entirely superfluous.
- "For the first time in history ..." Even this is not usually true. Readers just use Google to find out how it really is.
- "Just in time for ..." In theory, a launch of product / service at the time of an event or holiday is much more interesting for the press. However, this phrase is a little too much advertising. Try instead, for example, "to celebrate" or "in honor of."
- "Once in a lifetime opportunity ..." Especially in tourism, this phrase occurs too often and it is not true. Unless you are offering a trip to another planet. Everything else can be repeated.
If a press release should stand out, it is necessary to avoid too frequently used phrases and clichés. Try to write simply and clearly - the result is much more effective.
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