The server of the British magazine Business Matters published a list of several activities which, if included in your daily routine, will considerably increase your chances of improving your sales statistics. We present them in the same way they are presented in the original, i.e. each of the activities is accompanied by an estimate of the time they should take.
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Ask your customers for referrals. Recommendations and referrals from your current clients are the best leads. Call one of your clients each day and ask if they can recommend you someone. The activity takes: 10 mins a day.
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Classify your contacts. Your contact list surely includes those about which you know beforehand that the chances for closing the deal are imperceptible. Go through your list and arrange them by their lucrativeness, because you will never get back the time you spend on contacting people who are lost for your cause from the very beginning. The activity takes: 15 mins a week.
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Make the text of your offer shorter. In these hectic days, when the population´s attention span is close to minimum, it is not advisable to have produce texts or speeches that are too long. Shorten your offer as much as possible and reduce to two basic pieces of information: what it is you are offering and in what way is it different from competition´s products. The activity takes: 1 hour.
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Follow the competition. You need to always be one step ahead of your costumers, that is why you need to know more about your competition that they do. Therefore, you should regularly check what other companies offer. The activity takes: 5 mins a day.
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Learn how to listen. When the customer starts to talk, let them talk. Think about what you are being said and learn how to work with the client´s thoughts. You can practice this ability even outside business talks. The activity takes: 30 mins overall.
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Recognize a low-quality contact at the very beginnning. It is important to recognize signs of the client´s being promising, however, it is also essential to know in time that your efforts will lead nowhere. Do not waste your time on dead-ends. The activity takes: 1 min per meeting.
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Know the needs of your client. Do not judge the development of a sale only by your parametrs – try to have empathy with the customer. For instance, give him enough time to make important decisions. The activity takes: 10 mins a day.
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Get organized. You should never make a mistake in organizing your schedule. If you promise something, always keep your word. It will not only help you to finish all your scheduled activities, but it will also make your customers notice that you are to be trusted. The activity takes: 5 mins a day.
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