History is repeating itself and a comparison with the beginnings of e-commerce is right in place here. Therefore, it is not appropriate to consider M-commerce to be e-commerce adapted for mobile device. According to a recent survey, people abandon 97% of shopping carts on their mobile devices. Let us, therefore, take steps to make an M-shop with the remaining 3% of carts.
- Focus on the shopping cart. The reason for the high rate of abandonment of filled carts on mobile devices is excessive congestion by unnecessary elements and screens that distract attention from the actual transaction. On average, a buyer completes 12 screens to complete the purchase. Any reduction leads to an increase of conversion rate.
- Mobile devices are the new trend in social media. Ie. mobile becomes their primary platform. Therefore, it is necessary to optimize all possible landing pages for mobile device users to be able to make users continue what they started (and make them convert).
- Customize your e-mails for mobile devices. 76% of consumers use their smart phones to sort e-mails. At any e-mail campaign - keep that in mind.
- You always pay for mobile PPC., If a user uses search via Google on their mobile phone, your ad will be displayed in the results. It is, therefore, better to take it into consideration, because it's something you cannot affect in the campaign settings. Otherwise, the received clicks will not lead to conversion.
- Do not repeat the mistakes which happened in the past. Learn from the history of e-commerce. Get ready that this is not just about the mobile site. It is the preparation of the shopping process (cart), optimizing your landing pages from social sites and all PPC campaigns, and preparing e-mailing with regard to the high readership on mobile phones. If you do not prepare early, it may take years to catch up with your competition.
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