The more user information a website possesses, the better consumer experience it can provide. That is why there are now tools to allow you to use Facebook or Google+ profiles for registration on third party websites (or on other applications). For users, this option is very attractive, because they do not need to always remember a new username and password.
Gigya, a company providing social login solutions, published on Tuesday data of the last quarter, according to which Facebook is clearly the most popular network for logging on other websites or applications. It is preferred by 51% of users. The second most popular is Google+ with 26%.
This victory means for Facebook the possibility of long-term retention of users, and advantageous position for its future plans in the field of mobile communication. That's why the company continually strives to make login via their network easier. In August this year it has introduced a simple system where users approve using their Facebook profile to login to another application (page) in two steps. Facebook simply and clearly explains what types of information will be provided to the third party.
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