Media coverage is usually quite positive - it is not too easy to get content into a newspaper without having to paid for it. Yet there is difference between a normal conversation with journalists and a scheduled interview. Many people are afraid of interviews, while they should rather be proud: the reporter probably chose them because of their reputation in the industry.
An interview is not too different from a normal conversation, but there are few important rules. The first is, of course, politeness and genuine interest - it pays to go through the reporter's current work. In addition there are three responses which are better avoided:
- "It's on the website." Even if you mean well, this may send a very negative signal - you might as well be avoiding the answer, or even not know it. Instead, try to answer briefly and subsequently send a link to more detailed information on the website.
- "... but don't mention me saying that." Rather always assume that the article will say all that you said. If you really want to tell the reporter something that should not be quoted, ask in advance if you can have a moment to speak personally and without a microphone.
- "If you had done more research ..." Journalists are very busy people, and therefore usually have little time to obtain information before the interview. Therefore, be kind and polite, even if you are explaining the "basic" things. It's worth the journalist is well-informed and understands your subject well. The article will be better.
-th-