The best way to be successful in sales is to know as much as possible about your customers. Allbusiness.com described four ways to know the characteristics and needs of your clients.
1) Find out customer opinions of you
The more honest the review, the more you will understand your client. Therefore encourage you clients to give you honest feedback. Be careful not to tempt clients to be overly positive. Insincere reviews are useless. Restaurants which offer a small discount on future orders in exchange for online review can inspire reviews. Also take surveys among your customers.
2) Engage in social media conversations
Converse with your clients using Twitter and Facebook among other platforms. Post interesting statuses on your business accounts or share information related to your field. If some particular topic generates interest, try to find out why.
3) Organize an event
If you have a physical location (meaning you do not exist only on-line) create an event or take part in events organized by someone else. Go out and meet people not connected to your business. Your company brand awareness will increase and you can find new customers.
If your business is web-based, hold a webinar. You can make tutorials. Let participants introduce themselves and do not be excessively controlling. Prepare questions that help people learn more about each other.
4) Research keywords
Use the keyword planning tool from Google. It is free, you just have to establish an AdWords account. Keyword research will suggest words and will help improve your understanding of your customers. Also learn the keywords of your competitors.
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