It is a challenge for a salesperson to sell a niche product or service. You are not trying to catch the attention of a wide audience, but a specific group of people. You have to be very well prepared for that type of selling. It is good to be different, so take advantage of it. There was an article on Eyesonsales.com describing how to make a business strategy for this type of selling.
1) Research
If you operate in a niche market you have to reckon with the fact that the number of customers is limited, so you have to know them very well. Find out where they are from, or what their buying power is. Describe product features clearly so they can understand that it is right for them.
2) Marketing
Due to a limited consumer base, you will need to introduce higher product margins. Try to develop close relationships with your customers. Show them that you share the same values and you are there to help. Define you brand clearly, explain the difference between you and your competition and show that you are reliable.
3) Testing
Test whether you work with your product and message well. You can get valuable information through promotional offers. For example, give customers access to a free webinar or sample newsletter and test their reaction. Also try to find out which sales channel is the best.
4) Feedback
Customers' testimonials will tell you a lot about your products or services, so you should incorporate it into your business plan.
If someone praises you, do not hesitate to publish it. People are easily influenced by online reviews, so the best way is to put it on the web. Use Facebook. Encourage your clients to share their positive experience with others.
5) Use the media
The media can be very useful in spreading the word about your offer. Your communication team should try to get exposure time in the media for your customers' happy faces.
-ka-