There are several reasons why videos have not really caught on in business:
1) Technology
Studies show that if a video is not downloaded in two seconds, viewers abandon it. However, with high-speed internet you can be sure your video will not be ignored.
2) Costs
Making videos is not a cheap matter. We are, however, entering the time when ideas and talent are far more expensive than technology.
3) Efficiency
Making videos is time-consuming, so many companies avoid this activity. On the other hand, video is more personal than text and your customers will appreciate it.
There are the following reasons for making videos:
1) Increased engagement
If you send an e-mail containing a video, it is twice as likely the recipient will open the message than if you send just a text. It is then fifteen times more likely the recipient will watch the video than read the text.
2) Higher credibility
By showing your face in the video, you will increase the credibility of your message. The prospect will see you are not a robot. Moreover, it is harder to ignore real people.
3) Probability of final purchase
A video is easy to watch and it is fun. Quality and interesting content increase the chances of addressees responding to it. You can then arrange more meetings, which means more closed deals. Make a video of about 60 seconds, practise your performance and as a source of distribution use a tool your customers use. Be entertaining and personal: your chances of successful sales will thus improve.
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