Great content is useless without good promotional strategy. Whether you send e-mail to your customers or try to get your story to media, the subject line of your message is what the receiver sees first, and what really matters. If you want to catch the attention of the person on the other end, you have to learn how to write one properly. A poorly written subject line may lead to an unread message. Prdaily.com described how to create an attention-getting subject line.
1) Brevity
The subject of your message should be reasonably short, otherwise is will discourage readers from the very beginning. A good rule is that it should be about ten words. On the other hand, a subject line that is too short may be seen as click bait or sloppy work. If you are not able to say it in ten words, you can add a few words.
2) Information-based
Do not add any extra information that is not useful. Only write about clear and important information. If your message is about a study, you can put in statistics related to the study. There is no need to be funny or excessively personal. On the other hand, do not overwhelm the receiver with data without context. Do not forget to emphasize the key information of your email.
3) Mention your contacts
References to your previous business partners may ease your way to someone opening and reading your e-mail. The person who reads through messages will probably react to a familiar name. However, this tactic may not always work because the receiver may not know your contacts.
4) Show off at the very beginning
As mentioned above, the subject of your message is what the receiver will see first. So your successes should be the first thing you write about. If you work with key words, use words such as exclusive of raw data, and so you quickly convey the content of your message.
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