3 tips on how to react when a B2B prospect handles the offered service internally

In many cases, companies try to reduce their expenses by making the decision to handle the activities and services themselves that they had outsourced before. However, this type of cost cutting often leads to reduced quality as the result of the task being handled by a company employee rather than experts. If you offer your services to a company and your contact tells you that they handle it internally, many salespeople see it as the end of the debate. Does it have to be this way?