The status quo is one of the arch enemies of sales. The natural human desire to leave things as they are, despite the fact that it is logically much more convenient to undergo certain changes, means that people often stick with what they've got despite the unassailable arguments given by the salesperson. The problem of the status quo is found not only with the elderly or conservative people. It's an element that is more or less present in every prospect. Here's a manual on breaking the status quo in three steps during a sales pitch.
