Content marketing is a way of presenting your brand by offering users and clients content which is not primarily an advertisment for your product but offers information or entertainment value; this then spreads among people and presents your brand only secondarily or in passing, as it were.
An example of this might be the intensive campaign of the ČiliChili magazine of the Vodafone company which is currently running on social networks. Here are five simple tricks that will make your content marketing more effective.
