How to improve your B2B content strategy

Content marketing matters even in B2B. Why? Because surveys suggest that almost half of B2B buyers initially consume 3-5 items of any given content. Only after that do they contact a salesperson.

We may reasonably expect that this will be the case also in the Czech Republic, as people across all industries gradually become more accustomed to the online environment.  It is no wonder that many jobs in PR require content creation and strategy skills.