Customer stories, their experience and comments concerning the offered product, frequently play a crucial role in a company's sales and presentation activities. And it is not just about clients hearing praise for the product from a third party.
It is also about an abstract and theoretical description of a product turning into a story, i.e. something that people are able to empathise with and thanks to which they are able to visualise much better their own use of the product.
Here are some examples of companies that have managed to present the testimonials of their customers in an excellent way.
