Sales and being successful in business have a lot to do with the salesperson's ability to leave their comfort zone, to be self-confident and to build rapport with prospective and current clients. Every person, at the same time, has certain fears, and in order to achieve something that others can't do, we must be able to overcome these fears. Are you unsuccessful in business, would you like to get better, or do you lack confidence as a salesperson? It could be because you aren't able to overcome some of the subconscious fears that are particular to the sales profession, and that you must learn to fight against.