One of the toughest things salespeople have to do to be successful in the business world is to overcome their fear. This concerns both newbies and experienced old-timers. Fear of the unknown, of rejection or of lack of knowledge about the sector is something that a salesperson must learn to work with. One of the most typical fears is the subconscious idea that you're bothering the prospect when you approach them first. How can you contain the fear that significantly lowers your chances of succeeding?
