Price is a crucial parameter in the decision-making process of clients who are considering your offer. The price is also one of the first things that the client wants to know about your product. Often, prospects want to know the price even before they know what you're offering and how your solution works. Sometimes the prospect doesn't even pay attention to what you're offering them, which version of your product is the most convenient for them, and asks for at least a rough estimate of the price, even before you can know it. In this article, we will show how you can prevent this from happening during a meeting and how you can communicate your vision and information about the overall value of the product you are offering.