Your current clientele is a gold mine, frankly speaking. It is the best source of new contacts for ideal potential customers. As these prospects know your current customers, they are likely to be socially and demographically similar to them, and they probably have the same problems, requirements, needs and possibilities. Many salespeople underestimate the importance of referrals from current clients, even though they are one of the best leads out there. In this article, we will give you advice on how to ensure that your clients make recommendations to their friends, colleagues and relatives.
