The rules of a successful e-mail campaign, in many cases, are similar to those that apply to any sales or presentation format. Something all businesses share, which can significantly improve your sales success, is using a story when presenting your product or company. The power of a story is in that people can better relate to it. They can better imagine the whole idea you're presenting; moreover, it also affects their emotional level which plays a key role in deciding what to buy. How can you use a story in an e-mail campaign?
