Presenting your product during a meeting with a client is one thing, but transitioning to signing the contract is something else altogether. Many salespeople have trouble with this phase and aren't able to get to the close in a inconspicuous and natural way; they don't know how to ask for the sale. The solution is gradual closing, in which you have the client gradually agree to the individual parameters of the whole deal until you see that everything is actually settled and the clients themselves know that there is nothing keeping them from signing right away. In this article, we will show you the phases of gradual closing for B2C selling and the questions you should ask the client to get to signing the contract naturally.
