Every salesperson must be able to admit to making a mistake, for instance, recruiting a client who eventually proves not to be profitable. It can also happen that an unsatisfied customer eventually starts to require more and more attention, until they cease to be profitable due to all the energy and time you spend on them. There are many reasons why companies „fire“ their customers, and in this article we will show you how even this extreme situation can be handled so that your company's reputation is not damaged.