Statistics show that acquiring a new customer can be five to twenty-five times more expensive than trying to keep an existing client. More importantly, improving customer retention by just 5 percent can increase profits by 25 to 95 percent, depending on the industry and company size. Today, many companies are absolutely fascinated by the idea of using artificial intelligence (AI) to improve the customer experience. However, most people don't know how to start before they even embark on a technological solution ...
