Brands can't really listen to customers. They rely on data; however, that is not enough.

With the growing amount of consumer data, companies have more information about their customers than ever before. However, this does not mean that they really understand these customers' needs or know how best to meet them.

Illustration

The full article is available to users registered at Hard Skills

Have you already registered? Please log in through this page.

Otherwise register for free and gain unlimited access to all 12191 articles available at Hard Skills.

Read the terms of registration at this page.