Four rules of successful communication with a client

Efficient communication is essential both in interpersonal relationships and in relationships between customers and company representatives. Good communication helps the salesperson seal the deal, but it also enables mutual trust and clear expectations on both sides about what the upcoming cooperation will entail exactly. Here are four rules of successful and efficient communication with a client that will not only help you reach higher sales volumes but that will also help you build long-term and sustainable relationships with your customers.